The best Frase alternative.
Frase is a sharp SERP research and briefing tool. SmashSERP does the question research and on-page work too, then keeps going: it writes the AI-citable article, publishes it to your site, and tracks what it earns in Google and in AI answers.
One plan, $199/month. No contract, cancel anytime.
SmashSERP vs Frase, side by side
| Capability | SmashSERP | Frase |
|---|---|---|
| SERP question research & briefs | ||
| On-page content optimization | ||
| Keyword research & clustering | Limited | |
| Writes full publish-ready articles | Partial | |
| One-click publish to your CMS | ||
| Rank tracking | ||
| Backlink monitoring | ||
| Engineered for AI citations (GEO) | ||
| AI visibility tracking |
Frase features vary by plan and change over time.
The honest version: Frase is very good at research and briefs. SmashSERP is built for the whole loop around them.
Frase earns its reputation on SERP-based content research. It reads the pages already ranking, pulls the questions real searchers ask, and builds an outline and brief in minutes. Its AI can draft optimized sections on top of that, so a writer starts with structure instead of a blank page. If your bottleneck is figuring out what to cover, Frase handles that cleanly.
The catch is that Frase is a content research and briefing tool, not a full suite. Its keyword research is shallow, it has no rank tracking and no backlink monitoring, and it does not publish to your site. So the brief gets built, the draft gets tuned, and then the article is copied into WordPress by hand while the research and tracking happen in other apps.
Where SmashSERP pulls ahead
SmashSERP is built around the execution loop, not just the brief. The research feeds an AI content writer that produces answer-first drafts with schema, a publisher that pushes them to WordPress as drafts, and rank tracking that watches what they earn. Nothing is copied between tools.
- It does SERP research and writes the full article, not just a brief for someone else to finish.
- It publishes for you, draft-first, straight to WordPress and WooCommerce.
- It includes unlimited keyword research, rank tracking, backlinks, and audits per site, the research Frase leaves out.
- It is built for GEO, structuring every page to be cited in AI Overviews, ChatGPT, Perplexity, and Gemini.
- Each site gets 30 AI-citable articles a month in its own workspace, for one flat price.
Where Frase still wins
We would rather you pick the right tool than the loudest one. Frase's question mining is genuinely useful, and its briefing flow is purpose-built for that early moment when you are shaping what an article should cover. If that specific research feel is what your team relies on, it is fine to keep Frase for the outline stage. SmashSERP does SERP research too, so most teams find they no longer need a second tool, but the choice is yours.
Who should switch
If you are a freelancer, an in-house marketer, or a small agency whose real bottleneck is publishing consistent, well-structured content that ranks and gets cited, SmashSERP is the better fit. You are not stitching research, writing, publishing, and tracking together by hand. You can start today, connect a site, and ship your first AI-citable article in one sitting. Compare the full platform on our AI SEO software page, see how it stacks up against the field on best AI SEO tools, or check the pricing page.
Frase alternative FAQ
Is SmashSERP a good Frase alternative?+
For teams that want to research, write, publish, and track in one place, yes. Frase is strong at SERP question research and content briefs, but it stops short of a full workflow. SmashSERP does the SERP research and optimization too, then writes the publish-ready article, pushes it to your CMS as a draft, and tracks its rankings and AI citations.
What is Frase genuinely good at?+
Frase is a focused content research and briefing tool. It pulls the questions people ask in the SERP, builds outlines and briefs fast, and its AI can draft optimized sections. If your job is turning a query into a solid brief and a first draft, Frase does that well.
What can SmashSERP do that Frase cannot?+
SmashSERP adds the parts Frase leaves out: rank tracking, backlink monitoring, and technical audits, plus one-click draft publishing to WordPress and WooCommerce. It is also engineered for GEO, structuring pages to be cited in AI Overviews, ChatGPT, Perplexity, and Gemini, which Frase is not built to do.
How much does SmashSERP cost?+
SmashSERP is $199 per website per month. Each site gets its own workspace with 30 AI-citable articles a month, plus unlimited keyword research, rank tracking, audits, and backlink monitoring. No contract, cancel anytime.
Does SmashSERP replace Frase completely?+
For most content teams it does, because it merges research, writing, publishing, and tracking into one workflow. If you specifically like Frase's question mining for brainstorming, it is fine to keep alongside, though many teams find SmashSERP's built-in research enough.
Keep exploring SmashSERP
Research, write, and publish in one place.
Turn a topic into an AI-citable article and publish it, all from one plan. $199 per site/month, cancel anytime.
One plan, $199/month. No contract, cancel anytime.