19 ChatGPT Prompts for SEO (Copy and Paste)

How to use these prompts

Every prompt below uses square brackets for the parts you replace, like [seed keyword] or [paste competitor content]. Swap those for your real inputs before you send it. The prompts are deliberately specific about format and constraints, because the difference between useful ChatGPT output and generic filler is almost always the amount of context and the number of rules you give it up front.

Two rules apply to the whole library. First, never trust ChatGPT for numbers: it cannot see live search volume, difficulty, or rankings, so validate any metric in a real keyword tool. Second, always edit the output, adding a verified statistic, a concrete example, and a point of view before you publish. With those two habits in place, these prompts turn ChatGPT into a fast, reliable SEO copilot.

Keyword research prompts

Use these to expand a seed term and surface the questions and angles you would not brainstorm alone. Take every candidate to a real keyword tool afterward to confirm it is worth targeting.

• Expand by intent: Act as an SEO strategist. Give me 40 long-tail keyword variations of [seed keyword], grouped by search intent (informational, commercial, transactional). Return a table with the keyword and its intent.
• Mine buyer questions: List the 25 most common questions a [buyer persona] asks before choosing a [product category], phrased exactly the way they would type them into Google.
• Find modifiers and angles: Give me 20 modifier words (like best, cheap, alternative, for beginners) that people combine with [seed keyword], and one example search phrase for each.

Clustering and topical map prompts

Use these to organize a raw keyword list into a pillar-and-supporting structure so you build topical authority instead of scattered single-keyword pages.

• Build clusters: Here is a list of keywords. Group them into topic clusters. For each cluster, name one pillar page and the supporting posts beneath it, and note the search intent of each. [paste keyword list]
• Design a content hub: I want to build topical authority on [broad topic]. Propose a pillar page and 10 supporting article titles, each targeting a distinct question, with the internal linking structure between them.

Title tag and meta description prompts

Use these to generate click-worthy metadata within character limits. ChatGPT does not count characters reliably, so always cap the length in the prompt and check the result.

• Title options: Write 5 SEO title tags for a page targeting [keyword]. Put the keyword near the front, keep each under 60 characters, and make each one earn the click.
• Meta descriptions: Write 3 meta descriptions under 155 characters for this page. Include [keyword], state the main benefit, and end with a reason to click. [paste page summary]
• Rewrite for CTR: Here is my current title and description. Rewrite them to be more compelling and specific without keyword stuffing, keeping the same length limits. [paste current tags]

Outline and content brief prompts

Use these to turn a validated keyword into an answer-first outline and a full brief. Feed in competitor content so the plan beats what already ranks instead of copying it.

• Answer-first outline: Create an answer-first blog outline targeting [keyword]. Use question-style H2 headings, and under each write one sentence stating the direct answer. End with 4 FAQ questions.
• Gap analysis into a brief: Here is the content from the top 3 ranking pages for [keyword]. List the subtopics and questions they miss, then write a brief for a more complete article that covers them. [paste competitor content]

Content drafting prompts

Use these to draft section by section with the filler stripped out. Then edit hard, because the specifics and the point of view are what make the piece rank.

• Draft without filler: Write the [section name] section from this outline. Lead with the direct answer in the first sentence. No throat-clearing, no phrases like in today's world or when it comes to. Short declarative sentences. [paste outline section]
• Match brand voice: Here is a paragraph in our brand voice. Rewrite the following section to match its tone and rhythm exactly. [paste voice sample] [paste draft]
• Tighten a draft: Cut this section by 30 percent. Remove repetition and hedging, keep every concrete fact and example, and make the first sentence the answer. [paste draft]

FAQ and schema prompts

Use these to add the quotable question and answer pairs and machine-readable markup that help you get cited. The schema must mirror the visible page exactly, so validate it before deploying.

• Generate an FAQ: Based on this article, write 5 FAQ questions real readers would ask and answer each in 2 to 3 sentences, leading with the direct answer. [paste article]
• Convert to JSON-LD: Convert this exact FAQ into valid FAQPage JSON-LD. Do not add, remove, or change any questions or answers. [paste FAQ]

Internal linking prompts

Use these to propose internal links and varied anchors from your existing pages. ChatGPT cannot see your site, so paste the page list and approve each suggestion in context.

• Suggest internal links: Here is a list of my existing posts with their URLs and topics. I just wrote an article about [topic]. Suggest 5 internal links to add, with the target URL and natural anchor text for each. [paste page list]
• Vary anchor text: Give me 4 different natural anchor text options for a link pointing to [URL] about [topic], avoiding exact-match repetition.

Technical SEO prompts

Use these for the structured, formulaic technical tasks ChatGPT handles well. Always test generated code and directives before shipping them to a live site.

• Explain and fix: Here is a technical SEO issue from my audit. Explain in plain language what causes it, why it matters, and the exact steps to fix it. [paste issue]
• Draft robots and redirects: Write the robots.txt rules to block [paths] while allowing everything else, and give me the 301 redirect lines to map these old URLs to their new ones. [paste URL pairs]